LL105 - Amplify Your Value: From Hourly Rate to Profitability – A Financial Lab for Audiologists (separate ticket required)

Wednesday, April 22, 2026

8:00 AM - 11:30 AM CST

Location: Room 302

Earn 0.3 CEUs

Instructional Level: Fundamental

Lead Presenter(s)

Alyssa R. Needleman, PhD (she/her/hers)

Professor and Director of Clinical Education
Nova Southeastern University
Nova Southeastern University
Fort Lauderdale, Florida

Disclosure(s): Financial - Nova Southeastern University: Employment (Ongoing); Nonfinancial - AAA 2026 Program Committee Conference Chair; AAA Practice Management Taskforce; Audiology Quality Consortium, AAA Representative; AAA Advocacy Council; AAA Professional Development Council; President, Alpha Upsilon Delta, Audiology National Honor Society

PDF Handouts Slides

Presenter(s)

Tracy Murphy, AuD

Audiologist/Owner
North Shore Audiology Consultants
Highland Park, Illinois

Disclosure(s): No financial or nonfinancial relationships to disclose.
Marie Vetter Toalson, AuD

President, Owner, and Audiologist
Northwest Speech and Hearing Center & Chicago Hearing Services
Chicago, Illinois

Disclosure(s): No financial or nonfinancial relationships to disclose.

Abstract: This interactive 3-hour Learning Lab is designed to give practice owners and managers the tools and confidence to use financial data as a driver for smarter decision-making and practice growth. Attendees will bring their own practice numbers and work directly with them throughout the session, leaving with practical insights and actionable next steps tailored to their business. Through guided instruction, live demonstrations, and hands-on exercises, participants will learn how to read and interpret a Profit & Loss (P&L) statement, build a realistic sales forecast, and calculate their true hourly rate. Along the way, they’ll see how small changes in revenue, expenses, or patient flow ripple through the financial picture, and how to apply these insights to everyday decisions like staffing, pricing, and service expansion. By the end, each attendee will walk away with at least three concrete action steps, plus a suite of tools, including an annotated P&L, forecasting template, and hourly rate calculator, that they can immediately use to strengthen financial decision-making and ensure long-term practice sustainability.

Learning Objectives:

Upon completion of this session, the participant will be able to explain a Profit & Loss (P&L) statement.
Upon completion of this session, the participant will be able to create a basic sales forecast for their practice and understand how to adjust it.
Upon completion of this session, the participant will be able to apply their true hourly rate towards strategic decisions.